In a recent interview, Christy Canterbury, MW, shared an insightful perspective: “Many wine brands tend to overload their messaging with technical details—such as yeast, production techniques, exposure, and soil type—that most consumers aren’t interested in. What most people really care about is the lifestyle associated with wine, the pleasure of its consumption, and how wine can make their lives more interesting. I believe it is necessary to adapt to today’s more casual lifestyle.”
Continue reading “Wine Talk: embracing a casual approach”
