From the “Green Revolution” to the “New Green Revolution”.
In 1944 the “Green Revolution” aims to improve the productivity of agricultural cultures through the introduction of new and modern agronomic techniques.
The increase in agricultural yields is such that the founding father of this revolution, the environmental agronomist Norman Ernest Borlaug, receives the Nobel Peace Prize “for his commitment in the fight against world hunger”.
The “Green Revolution”, however, after years of its introduction, has shown all the dramatic environmental and social problems that modern agriculture has brought about (decrease in biodiversity, dependence on fossil fuels, groundwater pollution, etc.).
With the aim of reflecting and finding new solutions, the 2015 Montefalco project is born and takes shape: “The New Green Revolution!”
The objective is to create a wine production protocol that makes environmental, social and economic sustainability the new development model of an entire territory.
Source: Elaborated by the Montefalco Grand Cru Association