Company

Company profile

WINE+™ is an education, brand management and distribution company established in 2018 in Singapore.

It is the child project of Italian Wine & Food™ launched in 2009 in Shanghai to suit the need of a fine selection of Italian wines in the ever-growing Chinese wine market.

WINE+™ was created with the intention to make wine easier to understand, select affordable wines, promote systems to ensure a perfect taste at any time.

WINE+™ 3 fundamental pillars:

1. Wine education

Wine could be challenging and, at times, intimidating for consumers.
WINE+™ intents to make wine easier to understand through education. In order to increase knowledge and learn to navigate the Italian wine world with confidence, it provides regularly:
– wine classes
– wine tastings
– wine workshops
– roadshows
– staff trainings
– Italian wine tours
WINE+™ partners with ONAV Italy, one of the major and the oldest certified Italian association of wine professionals, to promote official Wine Courses and Diploma.

2. Wine selection

Picking a quality bottle of wine at a reasonable price could be rather problematic.
On a constant quest to source and partner with the greatest wines Italy has to offer, WINE+™ works directly with wineries bypassing intermediaries in the supply chain and passing on all cost-saving to its customers.
Independently selects labels by focusing on the best tasting wine at the best possible price. Proudly brings wines from passionate Italian winegrowers, hidden gems, exclusive terroir and prestigious Italian appellations.

3. Wine preservation system

Storing, protecting and serving quality wines is a very challenging task.
WINE+™ strongly promotes wine preserving systems to avoid wine waste and to ensure the perfect taste at any time.
WINE+™ partners with WINEFIT Italy, a leading quality wine dispenser manufacturer, whose core technology lies into its special caps, a revolutionary system for a professional wine by the glass service of constant quality.

Our customers range from private consumers to online retailers to wine professionals, which all have one thing in common: a need for consistency, quality and superior customer service.

Passionate about wine and experienced in the F&B industry, WINE+™ is determined to become the greatest ambassador for Italian wine culture in the growing Singapore market.

Mission

Making wine easier and affordable!

WINE+™ intents to make wine easier to understand through education. Wine tastings, classes and trainings to increase knowledge and learn to navigate the Italian wine world with confidence.

WINE+™ works directly with wineries bypassing intermediaries in the supply chain and passing on all cost-saving to its customers. Independently selects labels by focusing on the best tasting wine at the best possible price.

WINE+™ strongly promote wine preserving systems to avoid wine waste and to ensure the perfect taste at any time.

Vision

To be the greatest ambassador to promote Italian wine culture in the Asia Pacific.

To be the first-choice platform connecting passionate Italian winegrowers and enthusiast Asian wine lovers and creating innovative partnerships.

Values

WINE+™ core values that guide the way we grow business:

  • Passion: uncompromising to the fire that inspires us to enthusiastically move forward.
  • Integrity: unbending commitment to keep our promises, delivering quality, focusing on details while always adhering solid ethical and moral principle.
  • Contribution: being useful, being meaningful, being involved, making every day a small difference and a better place by inspiring our community.

Team

Vito Donatiello

Vito Donatiello

Managing Partner

Vito comes from a small city in Tuscany, Poggibonsi, which is included in the Chianti Classico appellation.
He has been living in Shanghai since 2005 and always engaged in the Italian wine industry, mainly trading, consulting and training. Started as Italian Brands Ambassador for TBC Wines & Spirits, a large wine importer, then in 2007, he was appointed Sales Director for Italian Food & Lifestyle, an Italian start-up company.
In 2009 Vito joined as a partner Shanghai Centree Trading Co., bringing in all his sales experience and extensive Italian wine knowledge under the brands Italian Wine & Food™.
In 2018 he also created WINE+™ in Singapore, an education, brand management and distribution company.
Vito is a certified Sommelier, Tutor and wine judge.

Kera Yan

Director

Kera comes from dynamic Shanghai. She graduated from Shanghai East Univerity, shortly after she moved to Singapore.
Kera has 10+ years of experience in the luxury retail industry.

Company details

  • WINE+ ITALIAN LIFESTYLE PTE LTD
  • UEN No.: 201805681N
  • 301 Boon Keng Road, Singapore 339779, SINGAPORE
  • M: +65 8737 0524
  • W: www.wineplusclub.com
  • E: info(at)wineplusclub.com

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